Theoretical Research · 2021
Exploring simplicity as a condition of intelligibility in visual communication.
Developed from empirical investigations of perceptual dominance, this research argues that viewers naturally seek thematic and contextual coherence when interpreting visual information. Meaning emerges through the integration of syntactic organization and semantic context, suggesting that simplicity is not merely reduction but a condition of intelligibility.
Can simplicity be understood as a condition of intelligibility?
Publication
Semantic Sense as Simplicity for Design Representation
Peer-reviewed Journal Article The International Journal of Visual Design · 2021
Visual Design 2021 Full Paper .pdf